Custom orders built your home bakery, but they might also be stalling it. Here's how to calculate whether custom work is actually paying you what it should — and a decision framework for when to reduce, restructure, or stop taking them entirely.
8 min read
An LLC costs $40–$870 depending on your state, but most home bakers don't need one right away. Here's a decision framework based on your revenue, risk exposure, and what actually protects you — including why a $299 insurance policy might matter more than legal formation.
8 min read
Revenue isn't profit. This post walks through the 7 specific numbers every home baker should check monthly — with real dollar examples, formulas, and the 20-minute diagnostic that reveals whether your bakery is actually paying you what you're worth.
9 min read
Most home bakers price cupcakes by copying what others charge on Instagram — and end up making $4.80 an hour. This post breaks down real ingredient costs, labor math, and a pricing formula that actually pays you, with specific dollar amounts and tiered examples for every decoration level.
10 min read
Most home bakers underprice macarons by 30-50% because they treat them like cookies. This framework breaks down the real cost per macaron — ingredients, labor, packaging, and overhead — with specific dollar amounts and pricing ranges for standard, custom, and event orders.
9 min read
Most home bakers price birthday cakes by guessing, not calculating. This post walks through the 7 numbers you need — from ingredient costs to complexity multipliers — with real dollar amounts and a formula that actually pays you for your time.
10 min read
A real pricing framework for sourdough microbakers that covers ingredient costs, labor tracking, overhead, and channel-specific pricing. Includes actual dollar amounts, batch size economics, and the formula profitable operators use to set sustainable prices.
6 min read
Most home bakers underprice cinnamon rolls by $1–$3 per roll because they stop at ingredient cost and forget labor. This framework walks through real dollar examples, batch efficiency math, and channel-specific pricing so you actually make money selling cinnamon rolls.
9 min read
