Privacy Policy
Introduction
At BakingSubs ("we", "us", "our"), we respect your privacy. This Privacy Policy explains what information we collect when you visit bakingsubs.com, how it is used, and what choices you have. We do not maintain user accounts or store personal data on our own servers.
Information We Collect
Information you provide
When you subscribe to our newsletter or request a free guide, we collect:
- Your first name
- Your email address
This information is sent directly to our email service providers (see "Third-Party Services" below). We do not store it on our own servers.
Information collected automatically
With your consent, third-party analytics and advertising services may collect:
- IP address
- Browser type and operating system
- Pages visited and time spent on each page
- Referring URL
This data is collected by the third-party services listed below, not by us directly.
Cookies and Tracking Technologies
When you first visit our site, a cookie consent banner lets you accept or reject non-essential cookies. Only essential cookies are set without your consent.
Essential cookies
These are required for the site to function and cannot be disabled:
- cookie_consent — Stores your cookie preference (accepted or rejected). Expires after 1 year.
- newsletter_closed — Remembers that you closed the newsletter popup so it does not reappear during your session. Expires after 1 day.
Analytics and marketing cookies (consent required)
These are only set if you click "Accept All" on the cookie banner:
- Google Analytics (
_ga,_ga_*) — Measures how visitors use the site. Data is processed by Google. Expires after up to 2 years. - Google Tag Manager — Manages the loading of analytics and marketing tags.
- Meta (Facebook) Pixel (
_fbp,_fbc) — Measures advertising effectiveness. Data is processed by Meta Platforms, Inc. Expires after up to 90 days.
Changing your preference
You can change your cookie preference at any time by clearing the cookie_consent cookie in your browser settings. The consent banner will reappear on your next visit.
Third-Party Services
We use the following third-party services. Each service processes data under its own privacy policy:
- Google Analytics & Google Tag Manager (Google LLC) — Website analytics. Only active with your consent. Google Privacy Policy
- Meta (Facebook) Pixel & Conversions API (Meta Platforms, Inc.) — Advertising measurement. Only active with your consent. Meta Privacy Policy
- Beehiiv — Processes newsletter subscriptions. Receives your name, email, and the page you signed up from. Beehiiv Privacy Policy
- GoHighLevel — Processes lead magnet (free guide) requests. Receives your name and email. GoHighLevel Privacy Policy
- Google reCAPTCHA v3 (Google LLC) — Protects forms from spam and abuse. Google Privacy Policy
- Vercel — Website hosting and performance monitoring. Vercel Privacy Policy
- Cloudinary — Image delivery and optimisation. No personal data is shared. Cloudinary Privacy Policy
How We Use Your Information
- To send you the newsletter or free guide you requested
- To understand how visitors use the site so we can improve it (via analytics, with your consent)
- To measure advertising effectiveness (with your consent)
- To protect the site from spam and abuse (reCAPTCHA)
We do not sell, rent, or share your personal information with any party other than the service providers listed above.
Legal Basis for Processing (GDPR)
If you are in the European Economic Area (EEA), we process your personal data on the following legal bases:
- Consent — Analytics and marketing cookies are only activated after you accept them via the cookie banner. Newsletter and lead magnet sign-ups require you to check the consent box.
- Legitimate interest — Essential cookies that are necessary for the site to function (e.g. remembering that you dismissed a popup).
You can withdraw consent at any time by clearing your cookies or unsubscribing from emails.
Your Rights
Under the GDPR and similar privacy laws, you have the right to:
- Access — Request what personal data is held about you.
- Rectification — Ask us to correct inaccurate data.
- Erasure — Ask us to delete your data.
- Withdraw consent — Opt out of marketing emails at any time via the unsubscribe link in every email, or clear your cookies to revoke tracking consent.
- Object — Object to processing based on legitimate interest.
- Data portability — Request a copy of your data in a portable format.
Since we do not store personal data on our own servers, most requests will involve contacting the relevant third-party service on your behalf. To exercise any of these rights, email us at support@bakingsubs.com.
Data Retention
- Newsletter data — Retained by Beehiiv until you unsubscribe.
- Lead magnet data — Retained by GoHighLevel until you unsubscribe or request deletion.
- Analytics data — Retained by Google per their data retention settings (default 14 months).
- Cookies — See expiration periods listed above.
International Data Transfers
Some of our third-party providers (Google, Meta, Beehiiv, GoHighLevel, Vercel) are based in the United States. By consenting to their cookies or submitting your information, your data may be transferred to and processed in the United States. These providers maintain their own data protection safeguards.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes take effect as soon as they are posted to this page. We encourage you to review it periodically.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at support@bakingsubs.com.