Flavor: Honey imparts a unique flavor profile that includes floral, caramel-like notes, which can add complexity to the baked goods. It is sweeter than granulated sugar, so less honey is needed to achieve the same level of sweetness. Additionally, honey's natural acidity can brighten the flavors of the final product, offering a slight tang that can balance rich or spicy ingredients.
Texture: Replacing granulated sugar with honey will result in a moister texture due to the higher water content in honey. This can lead to a denser crumb structure, as the additional moisture can inhibit the formation of gluten, affecting the overall mouthfeel. The increased moisture may also make the baked goods softer, which could be beneficial for items like cakes and muffins but may not be ideal for crispy cookies.