Maddy Williams is the co-founder of BakingSubs, the science-backed baking substitution resource she started with her partner Malik. She leads recipe development and testing — every recipe on the site is one she has actually baked, often several times, so home bakers get guidance that works the first time rather than in theory. Her focus is turning the science of substitutions into recipes that are reliable, approachable, and genuinely worth making again.
Read tested baking substitutions and science-backed guides on the BakingSubs blog.